Crisis PR Management
Warren Buffet said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
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We have been practicing public relations long enough to know that crises happen. How they are handled can be the difference between earning the public’s trust, or having a going-out-of-business sale. A crisis communications plan prepares you for those inevitable events, both large and small, that can damage an organization’s hard earned reputation. So, how does a company manage a crisis the right way? Be prepared before a crisis happens. That is the essence of crisis PR management, and that’s what Pushkin PR helps our clients do.
We help Denver organizations anticipate potential problems and develop a response for each scenario, designate roles and responsibilities for each member of the crisis team, and identify a primary spokesperson. Most importantly, we establish a command center where accurate information can be managed and delivered at certain times through specific channels such as their websites, social media sites, or during a media briefing.
Crisis PR Management Message Development
A key part of any crisis communications plan is the message. A crisis can happen fast. That’s why it’s important to have messaging prepared ahead of time that addresses the situation and minimizes fallout. In all our PR crisis communications work, we use a proven messaging formula designed to help clients communicate compassionately during a crisis and put things in perspective for the public.
Crisis PR Management Message Development
- What would a reasonable person expect a responsible organization to do?
- What are the three most important things you want people to know?
- What is the one sound bite you’d like people to remember?
- Who are the most important stakeholders you need to communicate with?
- What is the one question we hope we don’t get asked?
Crisis PR MANAGEMENT Media Training
We train clients on how to be interviewed during a crisis, so they appear confident, compassionate, and knowledgeable and are able to direct the interview, rather than just going along for the ride. In many ways, a crisis is your organization's opportunity to prove its merit and demonstrate its fortitude. That's what crisis communications prepares you to do: handle a negative situation in the best possible way, so that you come out on top.
Our half-day or full-day crisis communications media training sessions include interview tips and guidelines and message development. We conduct and record mock interviews to help clients see how they might appear in a real interview setting. While no one can have complete control over a story, media training gives companies a better chance to guide the conversation and be pleased with the result.
Crisis PR MANAGEMENT Online Monitoring
A key component of any reputation management program, and crisis communications in particular, is monitoring and understanding what people are saying online, a place where a simple grievance can escalate quickly. This is especially critical when an organization faces a crisis that can damage its reputation. We monitor social media channels, blogs, and online forums for any negative chatter. We identify the key industry influencers, so we can provide insight to our clients about what relationships to develop. We help clients analyze the sentiment of different comments and determine if, when, and how to respond.
Case Studies
We feel like our work speaks for itself, so we are happy to share some of it with you.
Pushkin PR Reputation SEO Service
In the fast-paced, digitally driven world of today, news spreads fast. Sometimes, all it takes is a single inaccurate allegation, an incredulous rumor, or the actions of just one or two unscrupulous individuals for your reputation to be tarnished online. The top search engines—including Google, Bing, and Yahoo!—don’t discriminate when new information about you is published to the web. This puts the responsibility of online reputation management squarely in your hands. And, that’s where we can help.
Reputation SEO For Individuals and Businesses
If negative online attacks against you or your business are affecting your public image, it can feel like you’re fighting a losing battle. Social media posts, YouTube videos, and other anonymous data are wholly outside of your control, so how can you change what the top search engines show users when they search for you or or your company? Pushkin PR has the solution: Customized, strategic Reputation SEO services.
What is Reputation SEO?
Reputation SEO™ is the dedicated practice of monitoring and shaping the full scope of press releases, news articles, blogs, social media mentions, and other web-based assets related to the public profile of a specific individual or organization.
Effective Reputation SEO requires extensive understanding of how the top search engines index the data they show people on the internet. And, it requires the ability to plan, develop, and execute targeted SEO campaigns with extreme precision.
Here’s how it works:
- The Reputation SEO experts at Pushkin PR use a consultative approach to get a complete picture of all negative online content. No stone is left unturned.
- We leverage our vast networks of information distribution and data dissemination to create a wellspring of fresh, positive content that will, over time, rank higher than negative content.
- We monitor progress over time and provide you with key insights into what’s driving search results up or down. In some cases, we’re able to turn the tide in our clients favor in just a few short months. In more complex situations, a more aggressive, longer-term effort may be required to obtain desirable results. No matter how complicated your online reputation situation is, one thing is certain: time is of the essence. The longer you wait to take action, the harder it will be to make lasting change to your online image.
In some cases, we’re able to turn the tide in our clients favor in just a few short months. In more complex situations, a more aggressive, longer-term effort may be required to obtain desirable results. No matter how complicated your online reputation situation is, one thing is certain: time is of the essence. The longer you wait to take action, the harder it will be to make lasting change to your online image.
To Get Started, Contact Pushkin PR Today
We’re ready to put the power of smart, tactical Reputation SEO™ services to work for you. When it’s time to take back control of what Google, Bing, and Yahoo say about you or your company, we’re your first call. Contact us today to learn more.