Crisis Communications
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
We have been practicing public relations long enough to know that crises happen. How they are handled can be the difference between earning the public’s trust, or having a going-out-of-business sale. A crisis communications plan prepares you for those inevitable events, both large and small, that can damage an organization’s hard earned reputation. So, how does a company manage a crisis the right way? Be prepared before a crisis happens. That is the essence of crisis PR management, and that’s what Pushkin PR helps our clients do.
We help Denver organizations prepare for potential challenges by anticipating possible scenarios and developing tailored responses for each. Our approach includes defining clear roles and responsibilities for every team member and identifying a primary spokesperson to represent the organization. At the heart of our strategy is creating a centralized command center, ensuring accurate information is managed effectively and communicated promptly. Whether through websites, social media platforms, or live media briefings, we ensure your message reaches the right audience at the right time.
Crisis PR Management: Crafting the right Message
In any crisis communications plan, the message is critical. Crises can unfold rapidly, making it essential to have prepared messaging that addresses the situation head-on and mitigates potential fallout. At Pushkin PR, we use a proven messaging formula to help clients communicate with empathy and clarity during challenging times, ensuring the public gains a balanced perspective.
Crisis PR Management Message Development
- Anticipate Expectations: What would a reasonable person expect a responsible organization to do?
- Prioritize Clarity: What are the three most important things you want people to know?
- Create Memorability: What is the one sound bite you’d like people to remember?
- Identify Stakeholders: Who are the most important stakeholders you need to communicate with?
- Prepare for Challenges: What is the one question we hope we don’t get asked?
Crisis PR MANAGEMENT Media Training
We equip clients with the skills to navigate interviews during a crisis, ensuring they present themselves as confident, compassionate, and knowledgeable. Rather than passively responding, they learn to steer the conversation in a way that highlights their organization’s strengths. A crisis can serve as an opportunity to showcase your organization’s resilience and integrity, and effective crisis communications prepare you to handle the situation in the best possible way, positioning you to come out stronger.
Our half-day or full-day media training sessions cover interview techniques, message development, and practical guidelines. We conduct mock interviews, which are recorded for review, so clients can experience a real interview setting and gain valuable insights. While controlling every aspect of a story is impossible, media training increases your chances of guiding the conversation and delivering favorable outcomes.
Crisis PR MANAGEMENT Online Monitoring
A crucial aspect of any reputation management strategy—particularly in times of crisis—is staying attuned to online conversations. What begins as a minor complaint can quickly escalate, potentially harming an organization's reputation. We monitor social media platforms, blogs, and forums for negative commentary and track the sentiment of key conversations. Identifying key industry influencers, we help clients understand which relationships to cultivate and provide strategic guidance on when and how to respond.
Case Studies
We feel like our work speaks for itself, so we are happy to share some of it with you.
Pushkin PR Reputation SEO Service
In the fast-paced, digitally driven world of today, news spreads fast. Sometimes, all it takes is a single inaccurate allegation, an incredulous rumor, or the actions of just one or two unscrupulous individuals for your reputation to be tarnished online. The top search engines—including Google, Bing, and Yahoo!—don’t discriminate when new information about you is published to the web. This puts the responsibility of online reputation management squarely in your hands. And, that’s where we can help.
Reputation SEO For Individuals and Businesses
If negative online attacks against you or your business are affecting your public image, it can feel like you’re fighting a losing battle. Social media posts, YouTube videos, and other anonymous data are wholly outside of your control, so how can you change what the top search engines show users when they search for you or or your company? Pushkin PR has the solution: Customized, strategic Reputation SEO services.
What is Reputation SEO?
Reputation SEO™ is the dedicated practice of monitoring and shaping the full scope of press releases, news articles, blogs, social media mentions, and other web-based assets related to the public profile of a specific individual or organization.
Effective Reputation SEO requires extensive understanding of how the top search engines index the data they show people on the internet. And, it requires the ability to plan, develop, and execute targeted SEO campaigns with extreme precision.
Here’s how it works:
- The Reputation SEO experts at Pushkin PR use a consultative approach to get a complete picture of all negative online content. No stone is left unturned.
- We leverage our vast networks of information distribution and data dissemination to create a wellspring of fresh, positive content that will, over time, rank higher than negative content.
- We monitor progress over time and provide you with key insights into what’s driving search results up or down. In some cases, we’re able to turn the tide in our clients favor in just a few short months. In more complex situations, a more aggressive, longer-term effort may be required to obtain desirable results. No matter how complicated your online reputation situation is, one thing is certain: time is of the essence. The longer you wait to take action, the harder it will be to make lasting change to your online image.
In some cases, we’re able to turn the tide in our clients favor in just a few short months. In more complex situations, a more aggressive, longer-term effort may be required to obtain desirable results. No matter how complicated your online reputation situation is, one thing is certain: time is of the essence. The longer you wait to take action, the harder it will be to make lasting change to your online image.
To Get Started, Contact Pushkin PR Today
We’re ready to put the power of smart, tactical Reputation SEO™ services to work for you. When it’s time to take back control of what Google, Bing, and Yahoo say about you or your company, we’re your first call. Contact us today to learn more.