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Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Visual Content Takes Over Public Relations and Marketing

My PRSA: Looking Good: Why Visual Content Has Become the Heart of Marketing and Public Relations It’s no secret that visual information is easier for people to understand and retain. Studies even show that visuals hold the power to be more convincing than text, making them a great way to connect with your target audience. Accordingly, it shouldn’t be a surprise that incorporating visuals into your public relations and marketing efforts... read more

How to Use Instagram Stories for Business As a public relations firm offering social media management services to our clients across Colorado and Denver, we make it our job to stay up-to-date on the latest trends and platforms captivating social media users. Ever since Instagram Stories made their debut in 2016, the platform has proven to be an excellent way for our clients across a variety of industries including healthcare, nonprofits and festival management to connect with their audiences in a fun, lighthearted way. Posting your first Instagram Story or creating new content to publish can feel intimidating. Our team recommends turning to the top brands in your industry for inspiration. After all, the way a healthcare brand uses Instagram Stories will likely be very... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Fact check this statement: “The media will care about everything I give them.”

Agility PR: Common misconceptions in PR that need addressing now Public relations is a field that is constantly evolving, leaving room for plenty of misconceptions to take hold. This article tackles some of these misunderstandings, including the belief among non-public relations professionals that journalists will be interested in every story. When you hire a public relations firm in Denver or anywhere else, make sure that they... read more

As a Denver public relations firm that specializes in healthcare PR, we are well aware of the growing challenges facing healthcare communicators. Constant regulatory change means the ground under executives’ feet keeps shifting. Increasingly sophisticated hackers make it clear that no organization is safe from the threat of data breaches and ransomware. Pressure from shareholders and board members means that costs keep rising. A patient population growing continually more diverse and more dispersed means less access to care.  And a system focused on “sick care” instead of “health care” means we keep treating the symptom instead of the disease. Regardless of the challenges their organizations face, the most important question for healthcare communicators remains, “what would a reasonable person expect a responsible organization to do?” If... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to the relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. If you’re reading the news, you’re probably using your iPhone

Poynter: A majority of Americans get news on mobile devices While it is no shock that 98 percent of Americans use the Internet to consume the news rather than traditional print media, it is interesting to note that 58 percent of U.S. adults keep up with the 24-hour news cycle on their smartphones. For journalists and brands alike these statistics have a crucial implication– the days of ignoring... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Crises are happening more often and brands are underprepared to manage them

Bulldog Reporter: Despite rising crises, brand PR’s confidence exceeds preparedness Here’s a jaw dropping statistic for you: eighty percent of organizations worldwide have had to mobilize their crisis management teams within the past two years. However, few organizations actively prepare for these situations by creating crisis communications plans and undergoing simulations and trainings to help prepare for the worst. As public relations professionals, we’re here with your friendly reminder... read more

Back when I was a touring musician, we were on our way from a gig in Key West to our next stop in New England. We were on a dark stretch of highway just about to the Florida-Georgia line. I popped Ry Cooder’s Bop Til You Drop album into the cassette player and just as the song Trouble You Can’t Fool Me was playing, I saw a car up ahead blocking the road. I slammed on the brakes and before we knew it we were being tossed around like clothes in a dryer while Ry was singing, “Trouble you can’t fool me, I see you behind that tree.” Now it’s years later, and whenever my Denver public relations firm provides crisis communications services for large festivals, that song keeps... read more

Part of our job as PR pros is always being in the know about the latest happenings around Colorado and here in Denver, staying up-to-date on public relations and digital strategy trends and marveling at all the cool work our clients are doing.

To help us keep you, our loyal blog readers, in the loop we’re excited to introduce the Thursday Three. Every Thursday we’ll share three things that caught our eye over the past week. This weekly roundup will be filled with interesting tidbits including news about the latest PR and social media trends, updates on exciting projects our clients are working on and articles we couldn’t read quickly enough. There may even be the occasional cute animal video (hey, we’re human too!)... read more

This is not your grandmother’s newspaper There’s no doubt that the media landscape is changing. Not only do journalists face extensive political scrutiny, media outlets across the country are burdened with financial constraints as the publication model evolves. Newsrooms now operate with a far smaller roster of journalists than in the past and every reporter is expected to be a photographer, social media whiz and sometimes even videographer too in order to produce content with fewer resources. We’ve seen the effect of this evolving landscape right here in Colorado. The Denver Post began charging for online access early this year and laid off an unprecedented number of journalists in the spring. Some of these former Denver Post employees will launch a new blockchain funded outlet, The Colorado Sun, later this... read more

As any of our Denver PR colleagues would agree, landing a client a four-minute media segment on national TV is worth celebrating. It’s like hitting a walk-off grand slam. It’s extremely rare; it takes a lot of time, hard work, and a little luck to pull it off. At Pushkin PR we are figuratively jumping on home plate, mobbed by our teammates who are showering us in Gatorade and shoving shaving cream pies in our face. Our client, Project Sanctuary was recently featured on the Today Show in a story about how the nonprofit provides therapeutic retreats that help military families reconnect, heal, and thrive. The reporter, Maria Shriver, said she got teary eyed watching it, and the studio anchors talked about how great Project Sanctuary is.... read more