Blog

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. A Few Tips for Those of Us in Healthcare PR

Agility PR: 5 confessions of a former healthcare trade publication editor It’s no secret that journalists receive hundreds of pitches from PR professionals each day. With such a high-volume of content to sift through, we’re always on the hunt for ways to make sure our pitches stand out. We’re fortunate to have a former Rocky Mountain News and Denver Business Journal reporter on our team (Hi, Erika!)  to help with constructing... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Corporate Reputation: Who Reigns Supreme?

Chief Executive: Finding the World’s Most Admired Companies Corporate reputation is built by a variety of factors including customer service, the quality of leadership and their visibility, and of course, public relations efforts. Once a corporate reputation is established (whether favorably or unfavorably) changing the status quo is challenging. This article identifies an interesting phenomenon, the corporate version of Newton’s Law: companies that get in trouble, stay in trouble. Audiences are so overwhelmed with... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Colorado Gets a New Media Outlet The Colorado Sun: A Welcome Letter from Our Editor Unless you’ve been living under a rock without WiFi (which hey, in this political climate we completely understand) you’ve likely heard about the obstacles facing local journalism. Here in Denver we’ve witnessed these struggles first hand over the past decade, first with the shuttering of the Rocky Mountain News and later with massive layoffs at the Denver Post. Disgruntled with their corporate owners, a group of... read more

Media training plays a crucial role in any public relations strategy. Our clients find this service to be especially helpful to ease their anxiety when it comes to speaking with journalists. Over the next few weeks we’ll be sharing a few of our tips and tricks to help you become more comfortable while giving interviews and interacting with the media. Today’s Media Relations 101 Topic: Interview Anxiety

For those of us in public relations, it’s not uncommon to exchange emails, phone calls, or  tweets with members of the media multiple times every day. As PR pros, we’re comfortable interacting with journalists on a variety of topics and we often develop working friendships with these professionals. However, for many of our clients the thought of... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. How to Pitch a Journalist Information They Want PR Say: 3 Types of Information Journalists Want You to Pitch Them If there is one constant in PR, it’s that newsrooms are ever evolving and PR pros have to always be ready to adapt to the changing environment. Increasingly, reporters are becoming generalists, unrestrained by traditional beats. This lack of one consistent area of focus for journalists means that PR pros need to find new ways to provide reporters with the... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Labor Day Events in Denver Thrillist: Everything You Have to Do in Denver This Weekend As Denver-based event public relations specialists, we love the variety of events that take place around town and throughout Colorado each season. Summer is almost officially over but there is still time to squeeze in some fun this holiday weekend! Our friends over at Thrillist have the rundown of everything taking place. We’re especially looking forward to getting over to RiNo to check out the... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Cut Buzzwords from Your Writing to Help Readers Better Understand Your Key Message

PR Daily: 10 terms that leave egg on your face Leverage. Impactful. Synergy. As public relations professionals, we’re intimately familiar with buzzwords that appear in our clients’ vocabularies and sometimes even our own work. However, many of these terms are frequently used incorrectly and may even distract your audience from connecting with your message. Check out a few of the other terms PR Daily is taking... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Instagram Advertising Growth Outpaces Facebook Marketing Land: Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% As a public relations firm with a dedicated social media strategy team, we can’t overstate the importance of advertising on social media if you’re trying to increase brand awareness and grow your following. This report offers insight into the latest social advertising spending trends. Instagram ad spend grew 177 percent in the second quarter of 2018... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Visual Content Takes Over Public Relations and Marketing

My PRSA: Looking Good: Why Visual Content Has Become the Heart of Marketing and Public Relations It’s no secret that visual information is easier for people to understand and retain. Studies even show that visuals hold the power to be more convincing than text, making them a great way to connect with your target audience. Accordingly, it shouldn’t be a surprise that incorporating visuals into your public relations and marketing efforts... read more

How to Use Instagram Stories for Business As a public relations firm offering social media management services to our clients across Colorado and Denver, we make it our job to stay up-to-date on the latest trends and platforms captivating social media users. Ever since Instagram Stories made their debut in 2016, the platform has proven to be an excellent way for our clients across a variety of industries including healthcare, nonprofits and festival management to connect with their audiences in a fun, lighthearted way. Posting your first Instagram Story or creating new content to publish can feel intimidating. Our team recommends turning to the top brands in your industry for inspiration. After all, the way a healthcare brand uses Instagram Stories will likely be very... read more