Blog

Fans of HBO’s popular series “Sex and the City” may think that public relations professionals spend all their time planning big parties for celebrities — but that stereotype couldn’t be further from the truth. The character in Sex and the City was a publicist, which is very different from what someone who works at an actual PR firm does from day-to-day. Publicists sell the sizzle. PR pros deliver the steak. In real life, public relations is about creating long-term strategies directed by measurable objectives to help a client communicate clearly, consistently, and effectively with its target audiences. PR professionals are proactive problem solvers. They help clients build relationships with their publics, create a unique brand identity, and overcome a crisis when their reputation is threatened.... read more

Having a robust and strategic digital presence is no longer an option for businesses. In our increasingly connected world, developing a digital strategy is essential to increasing brand exposure and reaching new customers. Over the past decade, social media has become a constant presence in the lives of consumers. As a public relations firm offering social media services, we often receive questions about the differences between public relations and social media. What are the key differences between public relations and social media? Difference #1: Social Media Users Must Engage with A Brand

Engagement with a brand on social media is driven by the consumer and their choice to interact with the company. When a social media user ‘likes’ a post or ‘follows’ a page... read more

When it comes down to it, the face of your business should reflect a well-thought-out public relations strategy. This is what shapes an organization’s image and communicates a brand’s values voice, and message. Business owners invest a lot of time, money and sweat in building their organization from the ground up. They are passionate about their brand but they often don’t have the time to understand how it is being presented to the public and even to the members or employees of their business. A single message that is poorly communicated could be easily misunderstood by the target audience, causing them to misinterpret what an organization’s brand really stands for. That’s where a PR firm can really help. The right right agency can help a... read more

As a Denver healthcare PR firm, we found it surprising and somewhat amusing when the current occupant of the White House recently wondered, who knew healthcare could be so complicated? Anyone who works in healthcare knows that the industry faces many complex challenges, especially in today’s political environment. Faced with this challenging landscape, it is essential for healthcare companies to provide clear, consistent, steady, and reassuring messaging to patients, providers, and other stakeholders. At Pushkin Publish Relations, we create communications strategies that help healthcare organizations build a trustworthy reputation, demonstrate honest character, and communicate that every decision is based on having the best interests of their patients at heart. Our experienced team of healthcare PR pros can help you stay ahead of any challenges or... read more

Public relations has been around for 100 years, but many still do not understand what PR is and why it’s important for organizations of all industries. PR can build your brand or expand your company’s reach. In industries such as healthcare and nonprofit, public relations is a crucial tool to stay ahead of the competition and create strong, meaningful relationships with your target audience. At Pushkin Public Relations, we work with businesses to create an effective communications strategy designed to achieve their business goals and help them thrive. We offer healthcare public relations services, nonprofit public relations services, government public relations services, and more, tailored to your organization’s needs. In this blog, we’ll discuss why public relations is necessary for building a strong foundation and the... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Crisis Communications: KFC Takes the Crisis PR Gold

Agility PR: KFC rolls the dice and strikes crisis-response gold 2019 may almost be here but before the new year arrives, we couldn’t miss the opportunity to revisit our favorite crisis communications response of 2018. When shipping issues left KFC restaurants across the UK without chicken this summer, the brand found itself without a chicken in hot oil (see what we did there?). The massive chicken shortage left KFC scrambling to... read more

In the dynamic and highly competitive healthcare industry, organizations can stay a step ahead of the competition by developing a robust public relations strategy to ensure their message is clearly articulated and reaches their target audiences. Working with a public relations firm helps organizations position themselves as thought leaders and stay on top of the ever-evolving channels of communication, including new digital technology platforms and changing public expectations. At Pushkin Public Relations, we serve our healthcare PR clients by helping them identify the best channels to reach their audiences and tailor key messages accordingly to ensure the highest return on investment. Hiring a public relations firm offers a myriad of benefits for healthcare organizations. Whether you’re looking to build a new brand or are trying to help... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Social Media: The Effectiveness of Sponsored Posts

AdAge: Do Paid Endorsements Sell Product? Influencer marketing is having a moment. Whether your brand is in the fitness, healthcare, food and beverage or lifestyle industry, it’s likely there are social media influencers who are eager to partner with your brand. But how effective are these partnerships? This study looked at 814,000 posts to evaluate changes in engagement that resulted when content was tagged as #sponsored. The results indicated that sponsored content... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Public Relations: Responding to Negative Publicity

Agility PR: Best practices for making bad publicity better We often are approached by new clients who have recently received negative or critical media coverage. While the nature of PR means that you can never be exactly sure how a journalist will cover your story, there are steps you can take to minimize the fallout when a less-than-ideal piece of coverage is published. This blog offers several excellent strategies for deciding how to... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients. Social Media: Instagram is On the Rise

eMarketer: The Social Series: Who's Using Instagram? This study reveals that in 2018 a whopping 104.7 million people, or 31 percent of the population, will use Instagram. Since the introduction of Instagram Stories in 2017, the platform has seen continued growth as the feature attracts new users. Millennials make up nearly half of Instagram users, making the platform a key social media channel for brands trying to reach the nation’s largest demographic.... read more