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As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes. We are excited to continue our ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new business climate. This week, we’re taking a deep dive focus on everyone’s favorite topic (cue, immediate sarcasm): Influencers. ^ We had to. A meme just too good to not share, and not to mention a prime example of how social media plays a powerful role in business marketing. This joke alone from @cxcope on Twitter garnered over 23,500 retweets in April, 2019 and grew this man’s platform from 2,000 followers to 100,000 basically overnight. It’s... read more

Despite not knowing exactly what you should expect from a PR agency, you may have been told you should hire one. If you’re organization is looking to increase brand awareness, reach new clients or improve your reputation, a boutique  PR agency may be able to help.  What does a PR agency do? PR agencies are different from marketing and advertising agencies. Although we sometimes use paid media strategies like ad buying to promote a business, PR agencies primarily help clients reach their target audiences through earned media coverage like broadcast segments, news articles and more.  Then we leverage that coverage through social media and other communication channels to help clients establish their thought leadership and build credibility for their brand.   Typically, PR agencies help organizations:... read more

As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes as a result of COVID-19. We are excited to launch an ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new business climate. Reopening Communication Questions As some states begin to ease stay-at-home requirements, businesses are beginning to consider reopening. However, it is hard to know if we are still in the first wave or if and when we might see a second wave of COVID-19. The situation seems to change on a daily (if not hourly) basis, so it can be difficult to determine how to communicate with your employees,... read more

Black lives matter. We will not stay silent. We must all demand justice. We must all create change. We must all be heard. What can anyone say to people who are sick of being marginalized, dehumanized, and stripped of any sense of power? That’s what institutionalized racism does. It’s baked into our economic system. It’s part of America’s DNA. Some people are privileged and some people are not. Some people have a shot and some don’t. One man’s ceiling is another man’s floor. There is pain. There is despair. There is grief. There is anger. It is righteous and now it is boiling over. When all seems hopeless it’s not easy to find common ground, but as communicators that’s what we are trained to do.... read more

As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes. We are excited to launch an ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new business climate.  Nonprofit Communications Strategies During the Coronavirus Pandemic  We began the year optimistically looking forward to the dawn of a new decade. Now 2020 will forever be remembered as the year of  the COVID-19 pandemic, bringing a level of uncertainty that none of us could have predicted (even those of us who advocate always being prepared with a crisis communications plan in your back pocket!) While it may feel like the world is at... read more

Public Relation Tips for Hospitals Not too long ago, the biggest challenge facing Colorado hospitals was trying to explain their six-figure advertising campaign aimed at defeating a proposed public option health plan at a time when hospitals were making record profits. Today, hospital communicators face a much more serious challenge. The coronavirus pandemic has transformed everything for hospital executives and communications teams around the world. Global shortages of personal protective equipment (PPE) have presented unfathomable choices, forcing healthcare workers to put their lives at risk to save their patients lives. This situation presents numerous challenges for those tasked with communicating about how their hospital is managing the pandemic. While this is certainly a trying situation, hospital marketing, communications and public relations teams can take specific... read more

So here we are. A COVID-19 national state of emergency where stress levels are at an all-time high and the rules are changing by the minute. Never mind the wild stock market swings, cancelled flights, social distancing, business closures and positive tests. Now we have to suffer through this period of high anxiety with no sports. No NBA. No college basketball championships. No baseball! This must be what they really mean by March madness. As the Zen masters say, when one door closes another door opens. So let’s think of this a vacation from the constant need to stick to our daily routines. Instead of spending half our waking hours watching sports, reading about sports, or complaining about how bad our home teams are, maybe... read more

Managing Your Coronavirus Responses Colorado’s first case of COVID-19 (novel coronavirus) has been reported. Many areas of life from religious traditions to social customs to global events will be impacted as the virus spreads. While the virus presents significant health risks, it also presents challenges for many business owners. Businesses are likely to feel the impact on their bottom line as it becomes necessary for workers and clients to self-isolate or be put under quarantine. In a crisis communications situation like this, communications strategies are more important than ever. During times of crisis, maintaining a calm, collected brand voice and keeping open channels of communication with clients, team members and stakeholders is critical.  Schedule Your FREE 30 Minute Coronavirus Consultation With a PR Specialist Schedule Your... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.

Public Relations: Journalist or Social Media Influencer? Muck Rack: Blurred lines: What’s the difference between a journalist and an influencer? As newsroom staffs continue to shrink and the number of users on social media continues to skyrocket, influencer marketing has become one of the biggest trends in marketing and public relations. The concept of influencers isn’t new–just think of celebrity spokespeople. Influencers can draw massive audiences and at some points, even influence purchasing decisions. A key point of differentiation... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. Social Media: Millennials Buying for Instagram Agility PR: Halloween PR: Millennials admit to buying stuff just for social posts ‘Tis the season...for millennials making purchasing decisions based on their “Instagrammability.” A recent study from credit card comparison firm CompareCards.com found that when it comes to Halloween spending, 48 percent of millennials report making Halloween-related purchases for use on social media. Another interesting finding from the study is that 31 percent of millennials spend more money on Halloween than any other... read more