Does your brand need a refresh? Do you need to build a new brand from the ground up? Do you have trouble communicating your brand promise? Aligning with an experienced agency partner can help you address those challenges quickly by delivering strategic direction, tactical expertise and most importantly, solving your problem. Our unique SOLVED approach allows us to quickly integrate into your team to learn about your challenges, offer input on strategic opportunities and deliver tactical solutions. We become an extension of your team and develop an intimate knowledge of your target audience through extensive research and stakeholder interviews. Next we develop a custom plan to meet your needs and test that plan to ensure our messaging and creative assets resonate with your target audience. Once it’s time to launch the plan, we measure our efforts every step of the way and pivot where needed to maximize your investment.
Our Approach: The SOLVED Method
Our branding process allows us to get to know you and your organization, gauge sentiment and provide you with a tailored communications strategy.
Communications Problem? We can help
THE SOLVED METHOD
Strategy Session
- Learn about business goals and challenges
- Conduct brand messaging session to get to the heart of what your organization needs to say and how you’ll say it
- Discuss timeline and working process
Deliverable: Brand messaging platform
Observation
- Review internal and external communications
- Assess the performance of current efforts
- Determine areas of focus
Deliverable: Communications audit
Learning
- Gauge public sentiment
- Conduct stakeholder interviews to gain key insight and feedback on potential messages from internal and external sources
- Research target audience demographics and key decision making factors
Deliverable: Target market insights and public perception audit
Visualization
- Draft and create a custom communications plan
- Develop specific, measurable objectives based on your business goals
- Outline campaign strategies and tactics, timelines and deliverables
Deliverable: Custom communications plan
Execution
- Roll out the plan
- Create all necessary campaign assets (media lists, press releases, fact sheets, creative assets, etc.)
- Execute campaigns across paid, earned, shared and owned media channels
Deliverable: Campaign launch
Data Collection
- Measure the impact of campaign efforts
- Refine campaigns based on data
- Continual optimization of campaign performance
Deliverable: Campaign measurement report