Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.
Visual Content Takes Over Public Relations and Marketing
My PRSA: Looking Good: Why Visual Content Has Become the Heart of Marketing and Public Relations
It’s no secret that visual information is easier for people to understand and retain. Studies even show that visuals hold the power to be more convincing than text, making them a great way to connect with your target audience. Accordingly, it shouldn’t be a surprise that incorporating visuals into your public relations and marketing efforts is no longer optional, but instead required to make an impact. This article includes several great ideas about how PR pros can incorporate visuals into press releases, newsrooms and other content.
There Are Tons of Events Happening in Denver this Weekend and The Event PR Pros in Us Can’t Wait
303 Magazine: 25 Unique Things to Do in Denver This Weekend
Did you know that we specialize in festival and event public relations? With so many interesting events happening throughout Denver and Colorado, we love to keep a pulse on the best ways to spend your weekend. This wrap up from our friends at 303 Magazine has a list of all of the events, festivals and special happenings that you’ll want to take part in this weekend. We’re especially looking forward to the First Friday Art Walk at the Art District on Santa Fe and getting our downward dog on with our pups during Yoga Rocks the Park!
A Communications Lesson For CEOS
Agility PR: CEO activism in 2018: Americans think CEOs must speak out to defend company values
We do a lot of crisis communications work at Pushkin PR, so, unfortunately, we are very familiar with the negative effects that can come into play when an executive causes a stir by speaking out on a controversial or inappropriate topic. However, this study shows that when thoughtfully executed, a CEO taking a stand on an issue can be beneficial to a brand’s image. Most CEOs may be reluctant to speak out about hot-button issues for fear of turning off potential customers or clients. However, younger employees and consumers are more likely to trust brands if the CEO takes a stand on issues they care about.