Spoiler alert: If you’re asking this question, there’s a good chance the answer is yes.

Whether you’re a healthcare organization navigating complex regulations, a nonprofit looking to expand your reach, a law firm trying to stand out, or a brand trying to elevate your voice in a crowded space, public relations is more than just a nice-to-have—it’s a strategic asset.

At Pushkin PR, we hear this question all the time. And as one of Denver’s Best PR Firms of 2025, we know that every organization’s needs are different. But one thing is clear: if your message isn’t being heard, your audience isn’t growing, or your team is overwhelmed, a PR firm can help.

What Does a PR Firm Actually Do?

A PR firm is your partner in building, protecting, and promoting your reputation. That can mean a lot of different things depending on your goals, but here are a few of the core services we offer:

Media Relations

We help you tell your story—and make sure the right people are listening. From securing earned media coverage to preparing you for interviews, we help you build credibility and reach new audiences.

Crisis Communications

From data breaches to leadership transitions, we’ve seen it all. A PR firm gives you a proactive plan and a calm, experienced voice when it matters most.

Brand Strategy

A brand is a promise. It’s important that you stand behind it. What do you stand for? What makes you different? We help clarify your message so it resonates across all platforms and with every audience.

Internal Communications

Your employees are your primary brand ambassadors. We help you communicate with transparency and compassion, especially during change or growth.

Community and Stakeholder Engagement

Whether it’s patients, donors, board members, or community partners, we help you build meaningful connections that drive long-term impact.

5 Signs You Might Need a PR Firm

Still on the fence? Here are a few clues that it might be time to bring in some outside support:

Your message is getting lost—or worse, misunderstood.

You know what you stand for, but your audience doesn’t. Mixed messages, inconsistent branding, or a lack of clarity can hurt your credibility and confuse your stakeholders.

You’re in—or anticipating—a crisis.

Every organization faces challenges. The difference lies in how you respond. A PR firm helps you prepare for the unexpected and communicate effectively when the pressure is on.

You have good news to share, but no idea how to get media coverage.

Whether it’s a big launch, a leadership hire, or an award-winning initiative, your story deserves to be heard. Our team of veteran communicators has the pitching expertise to get you there.

You’re struggling to stand out.

In saturated industries—especially healthcare and nonprofit—differentiation is everything. A strong PR strategy gives you a competitive edge.

You don’t have the time, tools, or expertise in-house.

Managing strategic communications takes more than good intentions. It requires experience, consistency, and the ability to respond in real time. That’s what we’re here for.

Why Pushkin PR?

With roots in Colorado and a national client base, Pushkin PR has built a reputation for smart strategy, authentic storytelling, and results that matter. Our team specializes in healthcare, nonprofit, government, law firm, and purpose-driven organizations—all brands that are making a difference and need a partner who gets it.

We’re also proud to share that we were recently voted a Best PR Firm in Denver for 2025 and a Best Social Media Marketing Agency in Denver in 2025—a testament to our clients’ trust and our team’s commitment to excellence.

Let’s Talk

Whether you’re ready to launch a campaign, respond to a crisis, or simply explore your options, we’re here to help. Sometimes all it takes is a conversation to discover what’s possible.

Curious if a PR firm is right for you? Reach out to us—we’d love to connect.