Specializing in Law Firms, Healthcare, Nonprofit, and Crisis Communication
The National Alliance for Caregiving is a non-profit coalition of national organizations who share a vision of a society that values, supports and empowers family caregivers to thrive at home, work and life. Its mission is to build partnerships in research, advocacy, and innovation to make life better for family caregivers.
Based in Washington, DC, the National Alliance for Caregiving (NAC) drives the policy, systemic, and cultural changes necessary to prioritize family caregivers nationwide. The NAC turned to Pushkin PR for help developing new messaging and raising awareness of its research and advocacy initiatives.
Pushkin PR began with a two-day immersive workshop in Washington, DC, alongside NAC leadership. This collaborative session laid the groundwork for a comprehensive brand messaging platform and a strategic communications plan.
We executed a nationwide campaign encompassing earned media, thought leadership initiatives, and a robust digital strategy—including social media, blogs, and email marketing. Additionally, we provided earned media support, digital outreach, and on-site assistance for NAC’s Caregiver Nation Summit and advocacy meetings with legislators on Capitol Hill.